Built for agencies & freelancers

Turn WordPress into a branded client workspace.

Forma modernizes the WordPress admin with clean templates, white-label controls, client mode, and agency presets — so every client handoff feels intentional.

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Free plan available · No credit card required · Works with WordPress 6.2+

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Hartwell Studio
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The problem

Default WordPress admin is a weak client handoff.

You spend months building a polished website. Then you hand the client a backend that looks like 2009. It undermines the work.

Outdated interface

The default WordPress admin hasn't meaningfully changed in years. It looks nothing like the modern site you just built for them.

Too many menus

Clients see every plugin menu, every WordPress option, every tool. It's overwhelming — and dangerous if they click the wrong thing.

Confusing for clients

Clients don't know the difference between Appearance and Plugins. Support tickets spike in the first month because the admin is hard to navigate.

Risky access

Clients with Author or Editor roles can still see plugin settings, tools, and critical WordPress options. One wrong click can break something.

Zero branding

WordPress branding is everywhere. The client logs in and sees someone else's product — not yours. White-labeling takes significant custom dev work.

Poor first impression

After an expensive custom build, the admin experience should match the quality of the site. Right now, it doesn't — and clients notice.

White-label settings
Agency name Hartwell Studio
Admin logo ✓ Uploaded
Login screen ✓ Branded
Hide WordPress branding
Client mode — Editor role
✓ visible Pages, Posts, Media
✓ visible Dashboard welcome
✕ hidden Plugins, Tools, Settings
The solution

Forma gives clients an admin that feels finished.

Forma sits on top of WordPress and transforms the admin chrome — without breaking a single plugin page.

Modern admin chrome

Replace the default sidebar and topbar with clean, modern navigation. Choose from carefully designed templates — light, warm, or minimal.

Client mode & role control

Show clients only what they need. Hide risky menus, rename items to plain language, and keep admins fully unrestricted — all by role.

Full white-label control

Add your agency logo, brand the login screen, set a custom workspace name, and remove all WordPress and Forma branding completely.

Agency presets

One-click presets for home builders, ecommerce, nonprofits, and more. Set it up once, export it, and apply to every new client site in seconds.

Features

Everything you need for a clean client handoff.

Built for the way agencies actually work — from first install to ongoing client management.

Modern admin chrome

Clean sidebar and topbar styles, floating nav option, pinned shortcuts, and command palette. Looks nothing like default WordPress.

Free & Pro

Client dashboard

Branded welcome widget, quick action cards, support links, site stats, training center, and recent activity — all in a clean dashboard layout.

Pro

Full white-labeling

Agency logo, custom workspace name, branded login screen, custom footer text, and full removal of WordPress and Forma branding.

Pro

Client mode

Show clients only what they need by role. Hide plugins, tools, and settings. Rename menu items. Keep admin unrestricted.

Pro

Login branding

Custom login logo, background image or color, and a friendly custom login URL — with a built-in safe fallback so you never get locked out.

Pro

Agency presets

One-click setups for home builders, remodelers, ecommerce, nonprofits, local services, publishers, and professional services.

Pro

Live template preview

Free users can preview every Pro template and navigation style live inside their admin before upgrading. No guessing required.

Free & Pro

Import & export kits

Export your full agency configuration as a JSON file. Templates, roles, presets, and branding — apply to a new client site in seconds.

Pro
Free vs Pro

Free refreshes. Pro transforms.

The free version gives you a clean, modern admin. Pro turns it into a full client portal with white-labeling, client mode, and agency tools.

Feature Free Pro
Paper template✓✓
Clean & Boxed navigation styles✓✓
Command palette (⌘K)✓✓
Pinned shortcuts (3 max)✓✓
Basic notification center✓✓
Live Pro template preview✓✓
All templates (Sage, Sand, Studio, Aurora, Obsidian)—✓
All navigation & topbar styles—✓
Full white-label mode—✓
Login screen branding—✓
Client dashboard widgets—✓
Role-based client mode—✓
Hide / rename / reorder menus—✓
Agency & client presets—✓
Import / export config kits—✓
Friendly login URL—✓
Remove Forma branding—✓
Who it's for

Built for the people who build for others.

Forma is designed for professionals who deliver WordPress sites and want to hand off something better than the default experience.

🏢

Web design agencies

Roll Forma across your entire client portfolio. Use agency presets, export your branding kit, and apply a polished admin to every new site you launch.

  • Reusable agency branding kits
  • Preset configurations per industry
  • Import/export for fast deployment
💻

Freelancers

Make your client deliverables stand out. A branded, simplified admin is the kind of finishing touch that leads to referrals and retained relationships.

  • Login branding & white-label
  • Client-friendly dashboard
  • Role-based menu simplification
🔧

Maintenance providers

Give ongoing clients a clean, branded portal that makes them feel supported. Use support cards, training links, and request forms in the dashboard.

  • Support & request links in dashboard
  • Training center widget
  • Site health at a glance
🏗️

Niche site builders

Whether you build for home builders, remodelers, restaurants, or nonprofits — Forma has presets tailored to your vertical so setup is fast and repeatable.

  • Industry-specific presets
  • Simplified menus per client type
  • One-click configuration
📋

Client success teams

Reduce post-launch support tickets by giving clients an admin that makes sense. Show them only what's relevant, and make the most common actions obvious.

  • Reduced client confusion
  • Fewer support tickets
  • Cleaner onboarding experience
✨

Anyone handing off a WordPress site

If you build WordPress sites for other people, you should be handing off Forma. It takes 5 minutes to set up and makes a lasting impression.

  • Free plan available — no cost to try
  • 14-day Pro trial included
  • Works with any WordPress 6.2+ site
Use cases

How agencies use Forma every day.

01

Client handoff after launch

Apply a branded template, simplify the menu for the client's role, add a welcome dashboard with quick actions, and hand off a backend that matches the quality of the site.

02

Agency-branded admin

Replace all WordPress branding with your agency name and logo. Clients log in and see your brand — not WordPress. Reinforce your professionalism at every touchpoint.

03

Home builder client portal

Use the Home Builder preset to configure a clean dashboard with just the menus a builder needs — pages, media, and support. Everything else is hidden.

04

Ecommerce management dashboard

Give ecommerce clients a clean, focused admin with WooCommerce orders and products at the top, and everything else tucked away or renamed to plain language.

05

Nonprofit editor workspace

Strip the admin down to just what content editors need — pages, posts, events, and media. Add a support card so they know exactly who to contact when they need help.

06

Maintenance & support portal

Pair the dashboard with a support request card and training links. Clients feel held and know exactly what to do. Reduces inbound emails by giving them a clear path.

Templates

Admin styles designed to impress.

Each template is a complete design system — colors, spacing, nav style, and surface treatment. Light-first by design.

Paper Free
Sage Pro
Sand Pro
Studio Pro
Obsidian Chrome Nav only · Pro
Aurora Chrome Nav only · Pro
Dark styles apply to the navigation chrome only. The WordPress content area stays light, keeping plugin pages stable and readable.  ·  Preview every Pro style live before you upgrade — no guessing required.
Pricing

Simple, honest pricing.

Start free. Upgrade when your clients deserve more. All plans include a 14-day Pro trial — no credit card needed.

Free
$0
forever
1 site
✓Paper template
✓Clean & Boxed nav styles
✓Command palette
✓3 pinned shortcuts
✓Basic notification center
✓Live Pro template preview
✓Forma branding visible
Download Free
Solo
$39
per year
1 site · For freelancers
✓All templates & nav styles
✓Login screen branding
✓Client dashboard widgets
✓Menu rename & hide controls
✓Friendly login URL
✓Remove Forma branding
Get Solo
Best value
Studio
$79
per year
5 sites · For small agencies
✓Everything in Solo
✓Full white-label mode
✓Role-based client mode
✓Agency presets
✓Import & export kits
✓Priority support
Get Studio
Agency
$149
per year
25 sites · For growing agencies
✓Everything in Studio
✓Reusable agency branding kits
✓Advanced client presets
✓Extended shortcut limits
✓Priority support
Get Agency

All plans include a 14-day full Pro trial · No credit card required to start · Cancel anytime
Need more than 25 sites? Contact us for Unlimited pricing.

Secure checkout by Freemius. Payments, license keys, renewals, and receipts are handled by Freemius.

FAQ

Common questions.

No. Forma only controls the WordPress admin chrome — the navigation, topbar, and dashboard. It reads the WordPress menu arrays and renders them inside its own shell, so any plugin that adds menu items (WooCommerce, Elementor, Yoast, ACF) automatically appears in the Forma nav. The actual content of plugin pages is never touched.
Yes — white-label mode is available on all Pro plans. Once enabled, Forma branding is completely removed and replaced with your agency name, logo, and custom workspace details. Clients will never know Forma is powering their admin.
Absolutely. Client Mode works by WordPress user role. You set which roles see the simplified view — typically Editor, Author, or Contributor — while Administrators always see the full, unrestricted admin. Your access is never affected.
No. Forma sits on top of WordPress — it's a visual and experience layer, not a replacement. WordPress core, all its settings, and all your plugins continue to work exactly as they always have. Forma transforms how the admin looks and feels, not how it functions.
Forma includes dark chrome options like Obsidian and Aurora — but these apply only to the navigation sidebar and topbar, not the entire admin. This is intentional. Keeping the content area light ensures plugin pages, editors, and form fields remain stable and readable regardless of the template chosen.
Yes. Free users can preview every Pro template and navigation style live inside their admin. You see exactly how your site will look before committing to an upgrade. Just note that previewed styles can't be saved until you have a Pro license.
Yes — this is one of Forma's most useful Pro features. Use the Import/Export kit to bundle your full configuration (template, white-label branding, role settings, presets, and shortcuts) into a single JSON file. Install Forma on a new client site, import the kit, and you're done in seconds.
Forma is sold as an annual subscription through Freemius. After checkout, Freemius sends the license key and handles payments, receipts, renewals, VAT, and account management. You can activate Forma Pro on the number of sites included with your plan and cancel anytime.

Make every client login feel intentional.

Start with the free plan. Upgrade when you're ready to hand off something that reflects the quality of your work.

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